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Advertising Policy

• supports the principle of Evidence Based Medicine (EBM). EBM is defined as the conscientious, explicit, judicious use of current best evidence in making treatment decisions.
• will consider all advertisements but may elect not to accept advertisements for any form of medication or treatment modality, the use of which is supported by anecdotal evidence only.
• Advertisements must be factual and in good taste.
• Alcoholic beverages, tobacco products and other substances considered harmful to health may not be advertised on .
• Advertised products or services must be in compliance with regulations of the Medicines Control Council (MCC) and Health Professions Council of South Africa (HPCSA).
• The reserves the right to decline or cancel an advertisement at any time.
• Under no circumstances shall the acceptance of advertising by be considered an endorsement of the product(s) advertised or the company that manufactures/distributes it.
• A clear separation between advertising and editorial processes and decision-making is maintained by ; current or potential sponsors do not dictate editorial content appearing on .